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Christian Dior Opens a 400 Sq. Ft. Shop-in-Shop at Neapolitan

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Last month, Christian Dior opened a 400 square foot shop-in-shop at Neapolitan, a suburban specialty boutique in Winnetka. WWD reports:

Executives from the French luxury line presented Dior’s resort collection during a party at the Winnetka boutique last week when shoppers sought out a $2,900 short-sleeve jacket and $2,600 cream ruffled tulip dress. “Our clients have been responding to the exclusivity of Dior and its luxurious heritage,” said Neapolitan’s owner, Kelly Golden. “With that price point I was a little nervous. But we can’t keep it in the store. Really.” A percentage of sales from the event went to the Chicago History Museum’s Costume Council, which happens to boast the largest collection of Dior pieces in the country.
· Chicago loves Dior [WWD]


715 Elm St., Winnetka, IL