Christian Dior Opens a 400 Sq. Ft. Shop-in-Shop at Neapolitan

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last month, Christian Dior opened a 400 square foot shop-in-shop at Neapolitan, a suburban specialty boutique in Winnetka. WWD reports:

Executives from the French luxury line presented Dior’s resort collection during a party at the Winnetka boutique last week when shoppers sought out a $2,900 short-sleeve jacket and $2,600 cream ruffled tulip dress. “Our clients have been responding to the exclusivity of Dior and its luxurious heritage,” said Neapolitan’s owner, Kelly Golden. “With that price point I was a little nervous. But we can’t keep it in the store. Really.” A percentage of sales from the event went to the Chicago History Museum’s Costume Council, which happens to boast the largest collection of Dior pieces in the country.