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Omega—the official timekeeper of the Olympic games, astronauts, and James Bond—is set to unveil its Michigan Avenue boutique to the public sometime before Thanksgiving. The legendary 162-year-old Swiss watch maker took over the former Fratelli Rossetti space at the corner of Michigan and Delaware this past summer, and after four months under wraps, the plywood was finally been peeled off last week.
We hear that the 1,400-square-foot space will be stocked with the brand’s entire product palette—including fine-jewelry and fine-leather collections, plus a full range of signature timepieces such as the shiny Speedmaster Moon, Constellation, Seamaster, and of course, the Tourbillon. Customers can also expect a service center for consultation and warranty service on all Omega products. To top it all off, the boutique’s façade will be adorned with “a theme of sun, water, earth, and time.”
Considering the fact that super swimmer and spokesmerman Michael Phelps was the guest of honor at OMEGA New York's Fifth Avenue flagship launch early last year, Racked is anxious to find out which celebrity might be headlining the V-V-VIP party for the luxury wristwatch retailer on November 18. — Chai Lee
· Omega [Official Site]