Rudolph the Red-Nosed Reindeer is a Hometown Holiday Hero

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Once upon a time—okay, it was 1939—a young man called Robert L. May was given the assignment of creating a reindeer-themed coloring book for Montgomery Ward, a dry-goods mail order business based right here in Chicago. May wafted between reindeer names—Would it be Rollo? What about Reginald? May finally settled on Rudolph the Red-Nosed Reindeer, 2.4 million copies of this coloring book were distributed to mail-order customers of Montgomery Ward, and the rest is history.
· Rudolph the Red-Nosed Reindeer [Wikipedia]