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You won't be able to tell from this mysterious storefront protected by jet-black plywood, but according to a high-level Racked informant, swanky clothier Scoop NYC has just signed a lease here for their second Chicago outpost. This location at 1011 North Rush Street, along with the recently opened Ted Baker boutique right next door, are both contained in a newly constructed build-out from an existing commercial building.
When Scoop NYC made a big brouhaha way back in 2006 by launching a mammoth 10,000 square-foot shopping emporium in the Bucktown/Wicker Park neighborhood, locals took notice. Fashionistas flocked to the overwhelming selection of women’s and men’s apparel and frequently hung out at the in-house café. Unfortunately, more than four years later, the cache has more or less worn off—the few times we visited the store, we swear we heard crickets chirping behind the cash registers.
Judging from the look of the modest Rush Street storefront, this new Scoop NYC probably won't be making any major headlines when it opens. We will, however, be glad to welcome? another boutique to spend our money in the Gold Coast.
· Scoop NYC [Official Site]