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Sir Spa's Yelp Page is Going Ape Shit from Durrrty Business With Gift Certificates

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The drama in Andersonville recently centers around Sir Spa, the neighborhood's largest men's spa. Late last week the new owners of Sir Spa sent out this email stating that upon acquisition of the business, the previous owner didn't disclose the accurate balance of the outstanding gift certificates.
The email they sent to their customers:

As some of you may know, SIR Spa acquired new ownership on April 1st, 2011. With the new ownership we are proud to say that we have been able to extend our menu and offer services that we have never offered before, as well as improve our amenities and offerings during your spa visit.
On the flip side, new ownership also can mean some less exciting changes. Beginning Monday, October 17th, 2011 SIR Spa will no longer be accepting any gift certificates or VIP packages/series that were sold prior to April 1st, 2011. This is a decision we have given much thought and consideration to in the past couple months, and it was not reached easily or without concern. However, in an act of good faith, we will honor 50% of the total value of any of these gift certificates and package/series from October 17th through the indefinite future. For example, if you have a gift certificate or a package/series with a remaining value of $100, we will be able to offer a $50 credit.

The email goes on to say the new Ownership deeply apologizes for any inconvenience and appreciates you business and support and to keep updated on their Facebook.

This email, in turn set off a whole slew of wet & wild comments on Sir Spa's Yelp page calling out such a "poor decision" that a business owner would give such little time to redeem the gift certificates. You can check out what the Yelpers are saying here.
· Sir Spa [Official Site]

Sir Spa

5151 N Clark, Chicago IL