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Earlier this week WWD reported that Barneys' Chelsea Passage in New York is adding more product to their floor and will continue to do so moving forward. Recently Chelsea Passage added bespoke stationary and a french chocolate shop, baked goods on Fridays and $18 per-pound coffee. They've also added a photo booth, they're carrying more and more dog apparel and hosting book readings for children.
Mark Lee, CEO of Barneys is refocusing on "updating Chelsea Passage to introduce unique, luxury products and services". Chelsea Passage accounts for about $30 million worth of Barneys total revenue and appears in six (including online) of nine flagships. Co-Op has 17 locations and the specialty chain has fourteen outlets.
Wether or not we'll start to see "story time" and chocolate croissants on Fridays here in Chicago we feel like the New York expansion is a good first step to up the ante on Rush at Oak. One of our fav sales guys, Brian told us that they're expecting a few large holiday shipments and more themes in the next two to three weeks... hopefully he's talking about a photobooth but we're not holding our breath.
· Barneys New York Plans Chelsea Passage Expansion [WWD]
· Barneys [Official Site]
Photo credit: Chicago Architecture Info