clock menu more-arrow no yes mobile

Filed under:

Beauty Obsession of the Week: Niyot Nails

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A new nail polish brand out of London launched last month and we just caught wind of it over here stateside - Niyot. Their aim is to bring back the classic nail color. The debut range symbolizes the return to classic reds. While bright colours and nail art is a trend for most, this brand embodies the ethos of clean classic nails.

The initial 3 reds embody the hues we think every woman should have in her nail colour wardrobe; the Fire red (vibrant bright red), the Lost Red (classic but difficult to find pillar box red), and the CEO Blood (powerful vampy deep red). IN the next few months Niyot says they're introducing classic sets of perfect shades of Pinks and Nudes to balance the reds.

Being designed by a life long nail pro, Toyin Badiru who understands the industry, the line has been created with a natural approach and it is completely Formaldehyde, Toluene, DBP and Parabens free. Additionally, it hasn't been tested on animals making it a truly safe and organic range. The range is available to shop online on with worldwide shipping available. Each bottle retails at £8 each, with UK and international shipping of £5.
· Niyot [Official Site]