JCPenney is Getting Charitable with Social Media

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

JCPenney is warmly welcoming the holiday season with a handful of new digital initiatives, which it hopes will bolster sales both online and at its 1,100 stores. The best so far is with a charitable mind, donating $25 per Foursquare check-in on Black Friday. We applaud them for their efforts in the realms of social geotagging but they're not stopping there. On Thanksgiving Day, every person who adopts a Salvation Army Angel at jcp.com generates a $50 donation, up to $400,000. This year, it’s also supporting the Angel Giving Tree program with a mobile feature, as well as an iPad app. The program allows people to adopt an Angel anywhere in the U.S. and receive free shipping in return.
· JCPenney Introducing Foursquare, QR Promos [Media Post]
· Angel Giving Tree [JCPenney]