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JCPenney is Getting Charitable with Social Media

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JCPenney is warmly welcoming the holiday season with a handful of new digital initiatives, which it hopes will bolster sales both online and at its 1,100 stores. The best so far is with a charitable mind, donating $25 per Foursquare check-in on Black Friday. We applaud them for their efforts in the realms of social geotagging but they're not stopping there. On Thanksgiving Day, every person who adopts a Salvation Army Angel at jcp.com generates a $50 donation, up to $400,000. This year, it’s also supporting the Angel Giving Tree program with a mobile feature, as well as an iPad app. The program allows people to adopt an Angel anywhere in the U.S. and receive free shipping in return.
· JCPenney Introducing Foursquare, QR Promos [Media Post]
· Angel Giving Tree [JCPenney]