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VS Pink is Now Open at Water Tower Place; Hosting "Bling Your Pink" This Weekend

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Late last week the newest edition of the Victoria's Secret PINK family opened in Water Tower Place. The Grand Opening featured a DJ, goodies from Eleaven, a free PINK Chicago water bottle with any purchase and some pretty sparkly gym bags. This is the the first and only store of its kind in downtown Chicago and is initiating the roll out of new PINK stores across the country starting next spring.

The new store is building atop last week's in-store party this coming weekend by hosting a "Bling Your PINK" weekend this Friday, Saturday and Sunday. They're flying in a bedazzled kiosk (it sounds amazing) where customers will be able to personalize their purchases of sweatshirts, tees and more by adding customizable crystals in the name or design of their choice, free with any purchase over $50.
· Pink [Official Site]