Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Hey college kids, Macy's is testing out a new marketing campaign starting with Chicago— and the company's got its sights set on you. According to WWD: the company will be "Holding a series of pop-up events involving red bikini-clad models passing out hot chocolate from beach-themed huts, Macy’s is visiting 10 colleges including Northwestern University, University of Chicago and Columbia College to promote its “Star Beach Party,” a spring break-themed shopping event at Macy’s on State Street March 5." Macy's will also be running new ads and a text campaign. If this works, expect a nationwide roll-out. [WWD]