Macy's Hits College Kids

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Hey college kids, Macy's is testing out a new marketing campaign starting with Chicago— and the company's got its sights set on you. According to WWD: the company will be "Holding a series of pop-up events involving red bikini-clad models passing out hot chocolate from beach-themed huts, Macy’s is visiting 10 colleges including Northwestern University, University of Chicago and Columbia College to promote its “Star Beach Party,” a spring break-themed shopping event at Macy’s on State Street March 5." Macy's will also be running new ads and a text campaign. If this works, expect a nationwide roll-out. [WWD]

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