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Cult camera brand, Lomography is soon to open a store and gallery in Chicago. We saw on Lomography's website earlier this week they're looking for one lucky person to scout out a space for a midwestern Lomo which will house their gallery, development center, and store. We expect the store will be insanely popular with many different sects of the scattered artistic populous and the store will definitely become a destination for them. We think because each store historically has become a destination, the brand's appeal to young people, and the character of other neighborhoods in the world that Lomo has decided to plop down a store in, Lomo will end up choosing a more than not, sturdy and central neighborhood that's easily accessible by tourists. We're curious to see what neighborhood they choose, hence what they think the stereotypical Lomographer looks like, lives and spends their paycheck.
Other cities' stores reside in Greenwich Village, West Hollywood, and QSW in Toronto, just down the street from our favorite, The Bovine Sex Club. Lets keep in mind the other stores in Chicago that have previously sold Lomo besides Urban Outfitters—The World's First Travel Store, Flight 001 and Penelope's on Division. Both stores and neighborhoods say different messages about the city and we know that they would want someplace that represents the brand correctly (Wicker Park) but also has everything that will make the store thrive (Gold Coast). So, we bring this to your attention with a seed of hope for the analog revolution and we leave you with whole lot of confusion about where the brand sees itself evolving in the Midwest, but whatever street Lomo ends up opening on, we're sure it will be the most stable choice. — Jared Hatch
· Lomography [Official Site]