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Cram Fashion was closed today and began moving all clothing and accessories to their new location in the neighboring storefront. We got an exclusive first peek at their newly remodeled digs and the expanded selection. Owner Marc Engel, walked us around the expanded store while the rest of his staff were aligning fixtures, straightning photos and Windexing cases lined with watches in preparation for the opening Saturday morning.
The dividing walls have been knocked down and opened up to the new space, which will now house the Cram for men. This 1,100 square-foot space features shiny oak floors and delicious-smelling cedar accent walls. Which lend themselves nicely against the expanded denim, underwear and beachwear selections. The back wall has been painted with chalkboard paint and the new cash wrap will be a large marble slab which sits in front of a salvaged Ogden elementary school hall clock. As Marc tells us the store’s new design was inspired by a California lifestyle, which we assume means a relaxed existence and classic ideas of freedom.
The store’s best selling brands are Pan Am, Rufskin, Cheap Monday and Ben Sherman, Lacoste, Loft (out of Canada) and Naked & Famous which as we are told are all exclusive to Cram within the Lakeview area. Cram will be celebrating the first day of business in the new location with champagne, a storewide 10% discount, 60% on what is left of winter merchandise and puppy kisses by store pooch, Paco.
· Cram [Official Site]