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Last week Veruca Salt on Grand at Kingsbury started stocking mens clothes because this far in their long history they've only sold women's and felt the need for a change. Owner, Amber Warren-Berry's husband has always been involved in the decisions with the business and is now helping make decisions about menswear. Veruca's new guys clothes is a mix of casual and semi-dressy and are all reasonably priced for versatile wear.
In the street level storefront attached to the Kingsbury Plaza high rise, we see English Laundry which is known for eccentric details and collaborations with musicians. Veruca is carrying the Scott Weiland collab that has more rock star qualities and the John Lennon collab that has more of a casual summery edge. On the rack next to English Laundry, there are several styles of classic fit Howe sport coats which may be over represented in Chicagoland area but they are an easy and affordable option for a look that can transition from office to dinner nicely. They are also doing lightweight Jach's shirts which are also really well priced at $69 and are versatile in the same fashion as the Howe sport coats.
One of the most well known men's lines that Veruca is now carrying is Superdry out of London. Veruca is the only store in Chicago to carry the line and expect it to do extremely well. Superdry's M.O. is tokyo street style with modern men's fit and as of recently were only sold in New York, San Francisco, and Los Angeles. The selection is not sparse right now but they're still expecting more styles from Superdry in the next few weeks.
Veruca's basics line is Alternative out of Atlanta with a fair sized assortment of hoodies and tees. Also, new on the racks are raw and salvaged denim from Nudie and Stitch's and Spitfire Sunglasses and Urbanears headphones.
The guy's selection at Veruca is amazingly fleshed out for only being in the store for such a short period of time and we're looking forward to the upcoming shipments of Superdry, Jach's summer shirts, Scotch & Soda, and more colors of Alternative's basics.
· Veruca Salt [Official Site]