Mars' Cheese Reopens in a Much More Glamourous Castle, Features a Mammoth Sculpted Cheddar

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We've always known that the glory of Mars' Cheese Castle just off I-94 was never fully realized in their previous space. We just loved how its truck-stop charm melted our hearts and filled our bellies (not to mention the five per-cent sales tax). We wanted to relish it's importance silently but after their new construction of the larger, 25,000 square foot, light filled, fairytale castle was completed and opened with overwhelming fanfare we now realize the time has come to share the love. The world will now know about the land of cheese and all of it's wonders through the roadside attraction and most kick-ass cheese shop in history.

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Last weekend, Mars' Cheese Castle in Kenosha, Wisconsin, about fifty miles north of Chicago opened their newly constructed space with an invitation-only party for the dairy elite of the Midwest. To help in christening the new pub, fromagerie, gift shop, and bakery, Mars' executive, Mario Ventura and the rest of the Ventura family brought in The Real Deal steel drum band, food from Gooseberries Catering, a ton of locally crafted beer, and enormous wheels of cheese including Gouda, provolone, and sharp cheddar. A cheese sculptor was on hand throughout the weekend carving the Mammoth wheel of sharp cheddar. It took him eight hours to complete.

The new larger and more efficient building which was designed by Anthony Zulli of MSI has been split into several different areas which include a bar, a cafe, a bakery and wine storage area, a turret, and the grand room which acts similarly to a grocery. Also in this new building there are three areas for gifts and accessories. Some of our favorites are the Green Bay Packers plastic flatware, porcelain cheese buttons, Wisconsin cheese head hat and matching beer koozie, state map RV magnets, luxury Parmesan shakers, a life size cow, and the show stopping sculpted mammoth wheel of Wisconsin sharp cheddar which will be cut into blocks and for sale in a few days.

· Mars' Cheese Castle [Official Site]