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Racked had the pleasure of meeting Denise Maple, creator of VaVaVroom, a motorsport clothing and gear company devoted to the female motorcycle and scooter enthusiast. Her mission? “To provide fashionable, functional motorcycle and scooter apparel to women of all sizes.” The best part? These tasteful, contemporary clothes start at just $26.
Denise started riding about 8 years ago, and she noticed there wasn’t a lot of fashionable, practical women’s riding clothing (you know the types of “riding” gear that’s out there for women – mullet not included). In a typical banker to biker chick story, Denise left corporate America in 2007 to open VaVaVroom.
Her line looks terrific on a bike and can transition seamlessly to a social event. Pair one of the t-shirts with skinny jeans and heels, and voila – an edgy yet sophisticated outfit. Even if you’ve never been on a motorcycle, VaVaVroom has something to offer every woman with the stylish t-shirts, tanks, and hoodies.
New to the line this spring will be the riding jacket, which has removable armor and liner, is reflective, has a snap-down hood and is true to American women’s sizes (as most cater to European sizes). The jacket will even go up to XXXL.
“On the runway, the biker chic look comes back every few years,” Denise says. “VaVaVroom is the only company who has fair prices, great materials, and an eye for what’s current and fresh in the fashion industry. It fits and is a little smarter than what’s out there. We promote sophisticated style.”
VaVaVroom is sold online and is also available in many shops throughout Chicago, including Ace Motorcycle and Scooter, Racer Café, Fox Valley Cycles, and Flat Squirrel Scooters. -Rea Frey
· VaVaVroom [Official Site]