Walgreens Makeovers - NY

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Walgreens is making a bold move to transform beauty into a more slick, glossy offering in a bid to gain the edge against its staunchest competitor, CVS Pharmacy.

The changes come one year after it acquired metro New York drugstore Duane Reade, which caught Walgreens’ attention with its high-end, in-store beauty concept called Look Boutique. Now, Walgreens aims to take the best from Duane Reade’s approach to beauty, while amplifying its strengths across its 7,697 stores across the country. Walgreens also is expected to benefit from the synergy with its purchase of Drugstore.com, specifically knowledge gleaned from Beauty.com and Skinstore.com. Read more?[WWD]
Photo credit: John Aquino