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This past weekend, Cram for Kids opened its doors to herds of milk guzzling tots and stroller toting soccer moms. The Cram brand now includes men's, women's, and kids which makes this block of Broadway between Roscoe and Aldine the go-to street for all trendy Lakeview families.
The previous tenant of the space was Cram for Her which was open for years and is now in the process of moving into the old Cram for Men which just moved next door to itself. When the women's store is re-opened, the Cram family musical chairs sequence will be complete.
Owner, Richard Lee, says he wanted to create an environment for children a little more substance than other kid shops. He believes it fits perfectly in the neighborhood because there is no other space like it in the neighborhood. To keep the brand consistent, the store was designed by Stephan, Marc Engel's partner in crime who designed the other Cram stores.
On the wall in the boy's side of the store, a chalkboard is hanging by a school desk and an old school clock similar to the wall clock in the Cram for Men that was salvaged from Ogden Elementary School. Other similarities to the other stores are the wall of untreated cedar planks and quirky placement of props which include swans, teddybears,
In Cram for Kids, you can expect to find a range of products for boys and girls priced from $8.99 to $65 for brands like Apple Park, mini Pan Am, Down East, and Loyal Army. What you shouldn't expect, at least yet, is one of Cram's signature sunday morning mimosa shopping events. Maybe instead, they'll serve apple juice and animal crackers.
· Cram For Kids [Official Site]