Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
A really nifty new Chicago-based online venture we found a few months ago is about to announce its presence to the world: Hipmum. Owner Julie McBroom started Hipmum in efforts to connect stylish young moms and provide a platform for communication between them as well as an online marketplace. Hipmum was developed for the strong, unflappable, unique-to-each-of-us spirit that can get buried in the day-to-day grind of motherhood.
Tomorrow at Sugarcup Trading, a colorful Oak Park children's store, Julie, Marc Gold from 100 Friends and their entourage invite all like-minded people to celebrate the Launch of Hipmum. There will be cocktails, giveaways, an incredable bunch of women and an opportunity to make a direct impact on women and children in need.
Sugarcup Trading is store that acts as a perfect lifestyle extension to Hipmum's mission: Learning to share, learning to recycle and trade and learning the values of sustainability at a young age. The ages of Sugarcup Trading's clientele range from newborn to tween and stocks brands like Lego, American Girl, Abercrombie and Gap in the pre-loved category and Kicky Pants, Lunchskins, Ecojot and Ergo Pouch in the new but responsible category.
· Hipmum [Official Site]
· Sugarcup Trading [Official Site]