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Love limited editions? Well, two brothers from Sweden might have the best idea we've seen in a while: the ultimate limited edition concept - you decide how limited edition you want your tee shirt to be. One Of A Tee is an online-only store and lets the customers decide in which geographical area they want to be the only one wearing any particular tee. Every six weeks five new American-made t-shirt styles are released and the edition of the five Swedish designs shares a theme, but are separated by geographical levels.
Here's how it works: claim an area in which you want to be the exclusive owner of a tee starting with Chicago, working your way up to the United States, North America and then the entire world. If you want to be the only one in Chicago who has the tee shirt, it will cost you $50. If you want to be the only one in the US, $100, in North America, $200 and the world, $400.
· One Of A Tee [Official Site]