Mystery Store on Broadway with a QR Code in the Window

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Yesterday was the first day of construction for the mystery store on Broadway with a QR code in the window. The store as of now is currently using the name 3310 North Broadway and has taken extra measures to ensure the identity of the store stays a mystery. The space, previously was a Dry Clean Direct and before that Salt & Pepper Diner. The demo crew has been jack hammering and demolishing the remaining surfaces and fixtures. The 1,444 square-foot space when ready for opening on July 1 will have new finishes and will sell health food and beverages.
· 3310 N Broadway [Facebook]