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Scoop on Rush; The Concept for All Future Scoops

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The newest location of the Scoop family of stores is all about upping the game for the company. From fixturing to dressing rooms to the feature wall and denim tables, the Scoop team carefully built on the ideas of their other stores to make the visual concept that will be used for all future stores coast to coast. This well-calculated effort was planned by working closely with Insite Development and the designers, 212.

The thought that has gone into the Gold Coast Scoop design and construction is visually understated (no less calculated) compared to other recent projects Insite Development has done. The most impressive by far are the interiors of Allsaints, Karen Millen, Robert Talbott, Elie Tahari, Sean John and Dylan's Candy Bar.

Nadine Sun, a rep from Insight's New York office walks us through the store pointing out the all brushed stainless shelving and solid stomach-height wood tables. On the street level women's section, a lighter wood is used and a darker wood is used upstairs for the men's section. She explains these solid wood fixtures have gone through a ten process custom stain coloring and take several men to move. All of the furniture is new including the boxy cold molded foam silver vinyl benches in the middle of the store.

The patio upstairs is shared with a soon to be restaurant and is paved with set in place pavers and dotted with potted plants and large planters that assumingly will act as dividers when the restaurant is open.

Nadine tells us all of this design is a new concept for Scoop in general their store shells are similar to one another and we've analyzed what they've done previously in their design and improved upon it.

"We're going to see how Scoop makes use of it, what they like and what doesn't work. All their new stores, the ones that are coming will have this look with slight modifications depending on the idosyncrasies of the market where we're building."

· Scoop [Official Site]
· Insite Development Inc. [Official Site]


1009 N Rush , Chicago IL