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Yup, it's true. On the heels of the brand’s first Chicago store opening on Michigan Ave., AllSaints announces a mobile pop-up concept featuring a selection of the brand’s iconic archive styles from past seasons. This initiative will debut in Chicago this summer in support of the brand’s first entry to the Midwest.
The AllSaints “Vintage” Pop-up Shop will be hosted in a large custom branded shipping container that will appear at several of Chicago’s popular festivals and happenings taking place throughout the summer. The container will mimic the distinct aesthetic interior of the massive 11,000 square foot Michigan Avenue store and will be stocked with “vintage” styles sold at up to half off.
Confirmed festivals for the pop-up concept include the Vitaminwater Uncapped Live Pitchfork Weekend in conjunction with the MCA Warehouse and Wicker Park Fest with an after-party at Debonair Social Club. More appearances are to be scheduled for the AllSaints pop-up concept and will be announced on their Facebook.
· AllSaints [Official Site]