New Walgreens Paint Color Evokes Elements of a Lazy Beach Hideaway

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Recently we spotted a few contractors painting the facade of the controversial new Walgreens location on North Clark street. Although completion has been said to be months away, a new stone window ledge and neutral paint color have been added to the building. We were lucky enough to catch the painters in action, painting this neutral color onto the brick. Curious what color this was we move in for a closer look. Upon color-swatch comparason, we found out that the color of the paint is called Shaker Beige by Benjamin Moore (HC-45). Perplexed at why Walgrizzle would choose Shaker Beige for this location, we investigate.

Benjamin Moore describes Shaker Beige as an "inviting mid-toned tan that evokes the elements of a lazy beach hideaway—smooth sand, burnished driftwood, a woven sun hat the color of café au lait". We like this idea, but we're not 100% convinced it will work for us.

According to Breslow Home Design Center who has put together a color ranking chart for the top grossing Benjamin Moore paint colors, this looks like the most common color you could ever choose to look at.

Shaker Beige is the top selling #1 color for people when they're painting their den, number two #2 for the living room and third #3rd most popular color for the bedroom, master bedroom, and home office.

In fact, Breslow has 24 room categories and Shaker Beige took home prizes in 11 of them. What a feat for Shaker Beige considering that there are more than 3,400 Benjamin Moore paint colors.
· Benjamin Moore [Official Site]
· Walgreens [Official Site]