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Beauty Trends in New York, Gayborhoods in LA, Odysseus & More!

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EAST COAST - The mothership (Racked National) has been feeling out this summer's hottest beauty trends and this past weekend had some weekend coverage of these trends as modeled by the finest ladies of New York who reside at the Hudson Guild Fulton Center and the Greenwich House Senior Center. [Racked]

WEST COAST - Through our distant cousin Curbed Los Angeles, we learn of the interactive Los Angeles census data map which shows the "heat" of concentrations of same-sex couples aka mapping the gayborhoods. [Curbed LA]

SUBURBIA - Earlier this year out in suburban Northfield at Kraft's Global Headquarters some fancy execs decided it would be a great idea to use Second City's favorite character, Sassy Gay Friend as the face of their new water flavoring product, MiO. Watch their latest video featuring Odysseus to find out how Sassy Gay Friend likes to "Flip it, tip it, sip it." [YouTube]

CHICAGO - Our friends over at Refinery 29 announced this morning that Ashley Scott, designer of Drapes Jewelry has dropped prices on her Pivotal Collection by up to 50%. [R29]