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The Groupon phenomenon made its entrance in auto retailing last week, and expectations were high as dealers around U.S. watched closely to see if the coupon "stunt" could drive herds of shoppers into their showrooms. But it did not.
There were only four consumers which have agreed to pay $200 for a $500 discount voucher on a new-vehicle purchase at LaFontaine dealer in Highland ,Mich. Goupon has extended its offer from the original two days to four and considered lowering the number of consumers needed in an effort to turn things around. Continue reading Groupon's new car deal flops with just 4 takers [Tribune]