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The Westfield Group owns 55 malls nationally is seeking to simplify the mall shopping expierence they've launched the first-of-its-kind product search feature, now available via the free Westfield App. The new feature incorporates the leading edge technology of Google Commerce Search, allowing shoppers to browse the merchandise offerings of retailers located in Westfield shopping centers.
The new product search capability makes shopping in a Westfield mall even easier as shoppers can now browse by keyword searches. For instance you're looking for silver ballet flats. With so many retailer and product choices available at each mall, it is easy to be overwhelmed in options and even get lost in stores that don't sell what you're looking for.
The shopper would type in a search word like "ballet flats" and immediately have a list of shops in the center that carry the flats. You can even filter your results to hone in on a certain aesthetic - they can be filtered by relevance, retailer and price. From there you can view larger images of products, read detailed descriptions and compare prices. They can also add items to their shopping list within the Westfield App or call individual stores for more information and to check on local availability directly from the app.
The existing Westfield App features include a directory and map for all 55 centers in the United States, special retailer offers, movie show times, shopping hours and the ability to remember the location of a shopper’s parked car. The app is available for the iPhone, Android and Blackberry.
· Westfield [Official Site]