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The new Fashion's Night Out site launched today with some great added features that make the site more functional than last year. The site features the option to search by neighborhood, category or specialty, and create your own night out itinerary which is shareable with your friends via social network. Also new is the iPhone and Android app which launched late last week and right now is only available for New Yorkers. With this app you can also search for events in a multitude of ways, see whats happening on a map or create an itinerary, make a list of favorites or shop the FNO collection.
In addition to the new online efforts FNO has taken to make the night more fun and easier, retailers are upping the ante too with limited editions, "prep salons" for hair and makeup during the day, hosting live music, shopping scavenger hunts, social media integration like Foursquare promos or live-streaming events, and film screenings.
· Fashions Night Out [Official Site]