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Is your entire family super krazy about sports? Well you should take them to the Old Navy tailgater on Saturday, September 3. Its really a family-friendly tailgate party in all Old Navy stores to celebrate the launch of Old Navy's very ambitious licensing product strategy. The endeavor is called 'Superfan Nation' which is embodied as a new in-store destination housing fan gear for the entire family.
Starting on August 18th Old Navy will now offer apparel and accessories for all professional football and select collegiate sports teams in the U.S. Old Navy first began offering licensed apparel, including NFL and collegiate licensed T-shirts, in 2009 and, over the last three years, has significantly grown its assortment. 'Superfan Nation' will be the brand's most robust expression of a licensing partnership to date.
· Old Navy [Official Site]