Cityblue Denim Revamps Shop; Now Selling Apparel

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Cityblue Denim is soooo much more than denim. Actually now its Cityblue Apparel & Denim. Recently unveiling a fresh look, this Old Town boutique has expanded its merchandise, adding contemporary styles and accessories just in time for fall. Staying true to its denim roots, Cityblue still boasts cool, laid back american style but with a fashion forward edge, offering new brands and designers to create Old Town's one-stop-shop for men and women.

Recently the focus of the store has been to add contemporary goods to the mix without compromising the core of what Cityblue is about. Owner, Mallory Ulaszek aims to create the Midwestern style with a mix of edginess from New York and easy coolness from LA – the new brands add depth to the collections she already carries.

The store continues to offer the top names in denim like 7 For All Mankind and Citizens for Humanity, but now shoppers can find the perfect outfit for chicer affairs such as weddings, dates or just a night out. Offering designers such as L.A.M.B, Sass & Bide, Scott James and Georgie, Cityblue maintains their “rock-and-roll” edginess, something that has made them the place to shop for updated wardrobe staples and unparalleled pieces. Other brands now available at Cityblue include Ray-Ban, Commando underwear, CC SKYE jewelry and handbags, plus local designers jules and C/Fan.
· Cityblue [Official Site]