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Erin Heatherton Launches VSX

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On August 24, Erin Heatherton, the hometown beauty will have a jam-packed day wearing Victoria's Secret new VSX collection all over the city. Starting on television in the morning followed by a bombshell photo opp and interviews at the Victoria’s Secret Old Orchard Mall in the afternoon. Additionally, from 5 to 7 pm, fans are invited to strike their best workout pose for a photo with Erin who will don her Swarovski-studded boxing gloves from the 2010 Victoria’s Secret Fashion Show. With a $50 VSX purchase, customers can cut to the front of the line for their photo with the supermodel. [Racked Inbox]