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As the 2011 holiday shopping season gets underway, three popular sales events will once again face off for the ultimate prize. In 2010, veteran Black Friday's $300 million mark was eclipsed by the rookie Free Shipping Day in total online sales reaching $942 million, while Cyber Monday barely surpassed them both with consumer spending topping $1 billion.
Patrons and retailers alike are gearing up for what experts predict will be another record-breaking season, and since the U.S. Post Office is obviously a little disorganized and may not be around for too much longer, Free Shipping Day is already well-positioned to break sales records this year.
Free Shipping Day is a one-day shopping event during which participating merchants like Victoria's Secret, Barnes & Noble, Land's End, Cabela's, Macy's, Nordstrom, and over 1,700 other merchants offer free shipping with delivery by Christmas Eve. The first 325 merchants have already been announced. The fourth annual event is scheduled this year for Friday, Dec. 16, 2011.
· FreeShipping.Org [Official Site]