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Now through September 30th, both Denim Lounge locations in Roscoe Village and The Gold Coast are encouraging you to bring in your old jeans that are taking up space in your closet and trade them in for a new pair. If you're "pickin' up what they're layin' down" and you want to play the game you get 10% off one new pair of jeans. Bring in 2 pair of old jeans, get 20% off one pair of jeans. Shop designer brands including 7 For All Mankind, AG, Citizens of Humanity, Hudson, J Brand, Joe's Jeans and Rich & Skinny. Oh, and the best part- the Butt Cam. Not that we're vein, but who doesn't like to make sure their ass looks good in pants before you buy them?