Giorgio Armani Announces the Opening of A|X Armani Exchange at Water Tower

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The newest retail addition to Water Tower Place is now open. A|X Armani Exchange is unveiling Giorgio Armani's new environment that reflects his signature preference in color, style and sense of space. The 4,929 – square-foot store is full of warm light, interest of texture and clean, clear hues consistent with the edgy but urbane A|X collection.

The fifth floor A|X store concept design underscores the contrast between dark and light, smooth and rough textures, and shiny and matte finishes in a manner appropriate to the casual sophistication of the A|X consumer. A main focus in the store is the high-definition image video wall that will change on a regular basis and will present the seasonal collections and images. The entire store design assumes a fluidity that allows for constantly changing and varied atmospheres to reflect the urban landscape.
· Armani Exchange [Official Site]