Swarovski Signs Bigger Lease in Water Tower, Upping the Sparkle Factor on Level Five

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We just got word that Swarovski will give people a dazzling reason to visit Level 5 of Water Tower Place come this November. The leading designer and producer of fashion jewelry and crystal décor objects has announced an expanded presence at the Michigan Avenue center, moving from a micro-salon on floor 3 to a permanent inline store next to Rogers & Hollands Jewelers, Local Charm and Oro Gold on 5.

From jewelry to home accessories, Swarovski uses some of the finest crystal to craft pieces of art, fashion jewelry and watches that are both timeless and cutting edge. For example the current collection of studded Hello Kitty accessories and charms.

This second Swarovski boutique on Michigan Avenue will provide an environment that highlights the infinite possibilities of crystal through crazy creative displays and build a fresh showcase in Water Tower for Swarovski’s own branded collections.
· Water Tower Place [Official Site]
· Swarovski [Official Site]