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As if The Super Bowl isn't sexy enough, H&M will debut a 30-second ad during the second quarter to launch the new David Beckham Bodywear collection. The stimulating spot marks both H&M and David Beckham’s inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance with David Beckham, which kicks-off with the introduction of the nine-piece Bodywear collection on February 2, 2012 in 1,800 H&M stores worldwide.
· H&M [Official Site]
· David Beckham Collaboration [H&M]
· David Beckham's Underwear Soon Available at H&M [Racked]