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Sixteen LIM College students surveyed 310 of their peers and found their own data points indicated that 68% of 18-25 year-olds prefer shopping in stores instead of online, though 66% use the web to gather information about the items they're buying.
20% of those surveyed said they've shopped from Rue La La or Gilt and 88% will "like" a brand on Facebook but will not shop through social media. Keep in mind this is a fashion-y business-y school in Midtown, New York.
· LIM College Students' Survey Findings Draw Extensive Media Coverage [LIM]
· Study: Young Consumers' Shopping Preferences [WWD]