Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Starting February 1 through Valentine's Day, Water Tower Place wants shoppers to power up their mobile devices and search for the love at the mall. If shoppers find and scan one of the many love-themed QR codes hidden throughout Water Tower Place they are automatically entered to win one of thirty $10 gift cards. Look for lips, hearts, and other love-centric symbols hidden about the mall. Every day during the promotion 30 of the cards will be given away and one grand prize of a week-long trip to Kauai, Hawaii.
· Water Tower Place [Official Site]