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Wolford, the Austrian luxury ready-to-wear and hosiery brand has just announced the opening of its second Chicago boutique. The store at The Shops at North Bridge will open Friday.
The boutique will house the entire Wolford collection: Legwear, Bodywear, Lingerie and Swimwear. The new Shape & Control collection offering extensive options in legwear and lingerie will be featured. Styles include luxe fabrics such as fine transparent tulle. Details include floral lace and satin; all which provide a shaping effect that gives the perfect silhouette and emphasizes a feminine figure.
The store is all white and light wood, brushed steel and glazed glass; the ambience is bright, clear and consistent, reflecting a language of purity and feminine elegance from the windows to the internal fixtures. Wolford imagery is also integrated into the architecture, purposefully and on a large scale, as an expressive communication of the quality and design.
Jorgelina Leone, Vice President of Retail for Wolford, says, “We are proud to announce the opening of our boutique in The Shops at North Bridge. A second boutique in Chicago will give us the opportunity to further introduce customers to the innovative designs and quality that Wolford is known for”.
· Wolford [Official Site]