clock menu more-arrow no yes

Filed under:

About Uniqlo's "Magic Mirrors"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A while ago, we waxed on if Uniqlo was a fashion company or a tech company. Now in a new development, the CEO of Uniqlo's parent company, Mr. Tadashi Yanai says he'd like consumers to believe that they are merging the two worlds for the benefit of the consumer. Racked has reported the example of the magic mirrors used in the company's San Francisco store which allow customers to try on one style in many different colors without trying on more than one garment. [Racked]