Merz Apothecary is Hosting The Largest Wet Shaving Event in the United States of America

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Next Wednesday, October 24th at 6PM, these two cute guys from Merz Apothecary, with the help of Smallflower will host The Great Shave 2012, the country's largest celebration dedicated to traditional wet shaving and men's grooming. BOOYAKASHA!

In recent years, traditional wet shaving has exploded in popularity. The movement (which includes shave brushes, double edge razors (ooh la la), and straight edge razors) was built over the past decade in online forums and conversations between friends in the know. In support of the trend, Merz Apothecary held the first Great Shave event last year to to a sold-out crowd and a 150+ person waiting list. This year, it's (as they say in the video) bigger and better and from what we hear, will attract an international crowd.
· Merz Apothecary [Official Site]