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If there weren't a better shop for the launch of a fragrance all about promoting the terms 'natural', 'organic' and 'fair trade', Tru Blooms has found it. Tru Blooms, the world's first city-specific fragrance will make it's debut at Lincoln Park's hub for all things eco and peaceful, Green Goddess Boutique. The launch happens (with vino) Wednesday, October 24th 6-9PM on Armitage in Lincoln Park. [Racked Wire]