clock menu more-arrow no yes

Filed under:

Bullshit: JC Penney's New Coupons

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

JCPenney's really rich CEO, Ron Johnson has sent out an email to customers with a $10 coupon attached to it. In the email, he wrote, "I'd like to invite you in to your favorite jcpenney store to see the changes firsthand. As an incentive, I'm enclosing a $10 gift. Think of it as a thank-you from jcp for your loyalty through the years." We think this is a coupon, which totes negates the efforts the "no-sale-policy" as put forth since the company has redefined it's mission as a department store. The news now, is that they're looking to expand their loyalty program with "incentives" sounds kinda like a sale is on the horizon. [Racked]