Three Designers Talk About the Retail Experience on Your Couch

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What's a better way to kick off Fashion Focus than to talk about shopping? However, instead of the traditional retail concept, the Chicago Fashion Foundation took a less conventional approach by hosting a panel that discussed home shopping.

The panel consisted of Chicago-based fashion-insiders, all with design experience and a solid understanding of selling to people who are nestled on their couch watching HSN or ShopNBC. The moderator, Daliah Saper of Saper Law, who has represented designers and the like selling via home shopping networks, asked Kristen Amato of K. Amato Jewelry, Tracey Mayer of Tracey Mayer Jewelry, and Dana Killion of Killion Apparel about their ventures in home shopping and what sets it apart from the usual ways.

Each of the women touched on their products, which range from men's cufflinks, to women's jewelry, to actual apparel all being sold in the realm of television. The group of insiders gave unmatched insight to the large audience at the Chicago Cultural Center, which was the prefect venue to celebrate Chicago designers, businesses, and retail in the city. The CFF is a non-profit organization that aims to propel the fashion industry in Chicago by educating people to make a fashionable difference. -Tim Schroeder