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The whole Loop LOFT shakeup recently has left many on edge. What's Happening? Will they re-open? Stay calm, here's your answer: The store is just about done with the remodel and is opening once again this Friday, October 26.
The redesigned concept delivers a personalized store experience. The heart of the concept is the "style closet", which leads into the fitting rooms. It contains the must-have pieces for the season and allows for clients to collaborate with associates to style herself to express her individual style personality. There's plush seating, fresh paint and open space which creates a sense of community and encourages interaction among clients. Like the other new Loft stores, the new store concept features larger groupings of mannequins in order to suggest additional outfitting options.
Great, they're open. Now what? the store is celebrating its re-opening on Friday, November 2nd during your lunch hour(s) from 11-3. In efforts to make this the best lunch break you've ever had, they're giving away a $100 LOFT shopping spree, instigating customers to Instagram their favorite LOFT pieces while enjoying Magnolia cupcakes and live music.
UPDATE! The prize for the Instagram contest has been increased to $250! Woot!
· LOFT [Official Site]
· All LOFT Coverage [Racked]