Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
NYU did a think tank on how competent luxury brands are online. For the second year in a row, Burberry takes the top prize. As the study indicates, the top attribute to place them in the category just a hair above Tory Burch, Ralph Lauren and Kate Spade was surprisingly not social media but rather e-commerce growth. In terms of how Burberry executes their social media strategy, it'll be interesting to see what is happening in their digital department this November when the store is ready... beyond e-commerce. [Racked]