Brad Pitt's Ad For Chanel No. 5 Will Involve Him Talking to a Bottle Like It's a Woman; CEO of LVMH Gets Knited

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NATIONAL
· Brad Pitt will talk to Chanel No. 5 like it's a woman in ads [WWD]
· The Times defends Horyn against Lady Gaga, Slimane, and others [T]

INTERNAITONAL
· CEO of LVMH Bernard Arnault gets knighted [Vogue UK]
· Gucci directs style with new book "Buccia di banana" [WWD]

ONLINE
· Tumblr offers up an analytics dashboard for brands and marketers [Mashable]
· Refinery29 and DKNY collabed on accessories [WWD]
· Target facilitates secretive shopping with QR codes [Mashable]