Sandy Sale = Not Cool

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The aftereffects of Hurricane Sandy will not evaporate anytime soon, but hopefully the bad taste American Apparel used to get sales out of the situation will. Racked National has some insight on why AA had a Hurricane Sale and the effect the hurricane had on other brands like Urban Outfitters and Steven Alan and how the twittersphere exploded in backlash. [Racked]