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A few weeks back news broke of a new higher-end outdoorsy company opening on Rush known the world over as Marmot. This week, the work is commencing and the store will open relatively soon. The show-stoppers in the shell right now are two huge white tents hanging from the ceiling which will act as STATEMENT light fixtures.
Truth: the store still doesn't have clothing inside on racks (or even racks) but there are fun quotes from famous people like British adventurer, Sir Rannulph Fiennesalso written on the wall. This one says, "There is no such thing as bad weather, only inappropriate clothing."
The store opens in about a week just south of the Viagra Triangle... and in this area of the Gold Coast where the the heels are high and the skirts are short, we'll see if Rannulph Fiennesalso's quote holds the real truth.
· Marmot Will Open its 7th North American Store Right Here in Chicago's Gold Coast [Racked]