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Munich-based Oska, on the brink of a North American expansion, has opened a midwest flagship; their largest store to date on Wabash in River North. The store has a modern shell made warm by an authentic, mature, sustainable and rich collection for both men and women. The undulating paper accordion wall in the back of the store illuminates the store in the evening with a clean white light, accented by overhead LED fixtures.
The goal of the line, designed by Stefanie Schmitz, is to represent humanity and culture through using natural fabrics like cotton, linen, silk and hemp. Yet, what made the brand popular, years ago, was their execution of boiled wool, made by Moessmer, and specialty-dyed to come up with slightly varied, natural-looking colors.
· Oska Chicago [Official Site]