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All About Burberry's Michigan Ave Masterpiece

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This week, whilst shopping up-and-down the ave, you'll see a new icon on the landscape--ready, and doing business. After much anticipation, Burberry's recently opened Chicago flagship takes hold as the brand's second largest store in America, after New York, and reflects the global store design concept developed by Burberry Chief Creative Officer Christopher Bailey.

The 5-floor store blurs the brand's physical and digital worlds through the Burberry Retail Theatre concept, enabling the broadcast of live events and globally synchronised content onto the store's interior digital walls. In addition, the store will house the first physical representation in the Americas of the digital Burberry Bespoke offer, which allows consumers to customize the iconic Burberry trench coat with a choice of more than 12 million possible designs.

The Chicago flagship features the first in-store Burberry Beauty consultation counter in North America and will also carry an exclusive, limited edition collection of outerwear and non-apparel for both men and women, created to celebrate Burberry in Chicago.
· Burberry [Official Site]
· All Burberry Bonanza Coverage [Racked]


633 N Michigan Avenue, Chicago, Illinois 60606